eBusinessEthics.com, home of the Internet Alliance of Professional Retailers (I.A.P.R.), is an Internet "membership-only" consortium of internet ecommerce businesses pledging to conduct their daily internet ecommerce business utilizing the four stalwart principles of Integrity, Honesty, Character & Ethics..... at a fraction of the cost of other eCommerce Service & Ethics Bureaus!
The I.A.P.R. is recognized as an independent organization whose members have agreed to follow the four "Principals of Good Retailing*" relating to their business practices. This provides the potential customer with added assurance in purchasing products and services from the I.A.P.R. member.
I.A.P.R. membership should be considered as a low-cost sales-development opportunity. The acquisition of new Internet customers is expensive. According to a recent study, "internet businesses" that didn't have stores or catalogues spent an average of $55 to acquire each new customer.
The odds of turning a visitor to your website into a customer who actually places an order is less than 5% of every visitor who goes to your site! It is realistic to assume that I.A.P.R. member sales and profits may improve because of the increased level of shopper confidence and trust.
Members can proudly display the I.A.P.R. logo on their eCommerce website to indicate to customers that they are members of this premier retailers' alliance.
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Why small businesses failBy Jay Goltz
(Fortune Small Business) -- Last month I wrote about Debbie Dusenberry, owner of Curious Sofa, a home-furnishings boutique in Kansas City, Kans. The store has a reputation for great products and imaginative display, and its revenue had been growing nicely for eight years. But when Dusenberry sent me her financials, she included this plaintive notread more -
In Advertising, Consistency Pays OffBy Steve McKee
I recently purchased a new digital TV. Normally, Circuit City would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. I was sure I could somehow get my TV serviced under the manufacturer's warranty if something were to go wrong, but I figuread more -
Turning Web Browsers Into BuyersBy Max Chafkin
Imagine you owned a grocery store in which roughly half the people who loaded up shopping carts suddenly left them full in the aisles and took off without buying a thing. Most merchants would consider that a crisis, but on the Web, it's the norm. The median abandonment rate is 40 percent for consumer-products companies and 58 percent for service coread more -
How to Optimize Your Conversion Rate(s)By Bryan Eisenberg
Conversion rate = The number of people who take the action you want them to take divided by the total number of potential people who could have taken that action. When you break that sentence down, you start to understand how to optimize your conversion rate. Step 1 – Let’s understand “number of people“ Who are these people? Are they all the samread more